Here is a purposeful list of small business marketing actions you should consider taking in 2016 if you actually want to grow that business of yours… in spite of the economic climate. This list will help you navigate the tricky waters of…
If you are a fan of Madmen, check the antiquated ideals of advertising at the door before reading this post. Modern marketing methods are SO different from what you see profiled on tv, that your business will FAIL if you don’t understand one critical concept of the Wants vs Needs in the battle for the consumer dollar.
Are you offering a buffet bonanza or fancy prix fixe … fixed pricing… experience, or (egads) a fast food experience?
The psychology of pricing is tricky, and it’s based largely in what is FAIR for your customer in balance with what your services and products are worth.