… not only is it essential to have an email marketing strategy (even a simple one), … it is essential to get it set up right, with an opt-in process and compliance standards that don’t get you in hot water…
If you tell me your customer leads are in a pile of business cards or in your head or on sticky notes or even in Outlook or Excel, the very first piece of marketing advice I will give you is to “get them into a list” in an email marketing tool.
If the people you have met have indicated they would like more information from you, and you haven’t added them to a formal tool designed to help you communicate for your business, you are missing the opportunity to grow the relationships that secure your long term business growth.