The on-demand video course or live classes are for you if you think:
By the way, all those fears are HOGWASH! You can do this! And you must.
When you have a brand voice … when you hone your blog to be that brand voice … you build your community of fans and your business grows.
It is your business hub, your online storefront and it is the only place in the world you don’t compete with anyone else.
> love you.
> buy from you.
> recommend you.
In this 8-video (plus a bonus video about SEO and your 23-page workbook) you will build a plan, activate a strategy and get ahead of your calendar:
1. Blogging Matters: Setting the Strategic Foundation – Can you really blog for business? In this first class set realistic goals customized to your business so you can blog for business success, not blog yourself into boredom or time-bombing.
2.Your Brand Voice & Your Blog – Discover that what you write and how you write it is a critical component to consistent brand development and breaking through.
3.The Blog Is Your Marketing Hub – Learn how to create your blog into your social marketing hub of your online community and how to create readers and conversation amongst fans from and to Twitter, Facebook, Pinterest and other social marketing sites.
4.Why Pictures Matter & How to Get Some – Blogs with graphic appeal are blogs that can be leveraged. Learn some simple methods of creating visual content – from how to buy images to creating your own.
5.Content Marketing Strategizing – Plan the work and work the plan. Learn how to write 25% of your blog content for the next year, right now. Reflecting back on your goal-setting, create a blog “map” of the next 12 months with action steps to get your business-focused blog content done.
6.Simple SEO Strategies to Help You Get Found Online (non-techy friendly) – learn why Google rankings are not the most important thing in building business, but why you need to know how to create search engine optimized content anyway. Simple tips and lessons.
7.How To Write A Blog – Actually sitting down to write is sometimes a non-starter. In this lesson discover some mindset tricks and practical tips to bypass the writers block and start to create the content.
8.Challenge Yourself! – In this final class, let’s get writing. You’re going to be challenged to complete an entire blog – from writing to social marketing process in an hour and a half.
When you join this e-course, you are invited into a blogging community designed to gather blog feedback, readers and comments to your blog, and blog sharing. This community is designed to activate your blog into business by getting fans to read you, love you, buy from you.
Kim’s Blogging for Business course was exactly the push I needed to get my blog rolling along. Not only did she provide the tools to plan what I would write about, she made it fun to get there. Blogging no longer seems like a chore, it now has purpose, meaning and a definite positive effect on my business. This retreat is money well spent. Thank you Kim! Dana Goldstein, Chicflicks Video (http://www.chicflicks.ca)
I used to hate blogging because, even though I knew it was important, coming up with content felt like a chore. Kim’s Blog for Business video course was a godsend. I signed up hoping for just a tip or two to help me get over the pain of blogging once every few months (because that’s as frequently as I could stand it). Imagine my jaw-dropping surprise when I completed the program actually PUMPED to blog… and armed with 52 weeks of juicy topics, all scheduled and ready to write about! Kim makes it easy to understand and then sweetens the pot with quick challenges that show you immediate results. I can’t stop telling people to sign up and see the light! Nikki Jackson, Brand Steward, Fetching Finn Inc. (http://www.fetchingfinn.com)
Kim delivers her invaluable training on blogging with an honest, frank and sincere tone. She wants you to succeed – period. She knows firsthand that blogging is a fundamental and foundational business tool and makes it easy – dare I say even fun and inspiring – to blog for yourself. After watching her videos and doing her exercises, I immediately wrote four blog articles that I’m proud of and excited to share with the world (in fact, I haven’t stopped writing weekly since). Kim’s blogging course is an absolute must have for savvy small business owners wanting to start blogging or take blogging for business to another entire level. Nadine Nicholson, CEO, Nadine Nicholson & Co. (http://www.nadinenicholson.com)
If you are on the fence – DON’T BE! Sign up and you won’t be disappointed. I thoroughly enjoyed the retreat and I am a super newbie blogger. But I am now a believer! 2 of my blog posts in particular have yielded new clients and they have also moved Devour Catering Calgary to page one of our keyword search. I was a cynic. Just do it! Seriously. J’Val Shuster, Owner, Devour Catering (http://www.devourcatering.com)
The Blog for Business course blended together the right amount of expert information with personal application. Thank you Kim for the individual help with blog content and editorial calendars! The retreat was invaluable for helping me blog for my business! Kirsten Wreggitt, Bloomscript (http://www.bloomscript.com)
I walked away from this workshop inspired and with take away actions. It was well worth my time! Laurie McGowan, Owner, Adventures of Little (http://www.adventuresoflittle.com)
I learned lots & while I know I have work ahead, it is also manageable work. I loved having a year-long plan that related to several magazines’ editorial content. Having a hands on event was great so that I could meet other bloggers (and potential guest bloggers). Thank you Kim!
Josephene Juell, Inside the Polished Apple (http://insidethepolishedapple.blogspot.ca)
I was on the fence about starting a blog and I am so glad that I participated in this event. Not only did Kim convince me of the importance of a blog for my brand, she also gave me a path to get started. I am thankful that I took this course before creating a blog – otherwise I would have been starting over after this class! Jennifer Bray (future blogger)
I’ve always wanted to try blogging as a way to promote my business but I could never figure out how to get started. After attending Kim’s workshop I knew exactly what to do and I left with the plan for a year’s worth of blogs. What a timesaver! I’ve come to really appreciate business training that gives space to practically implement what I’m learning. It’s fine to learn new ways of doing things but without exercises that get you to take what you’ve learned and apply it to your company, you run the risk of getting overwhelmed and never implementing your new skills. This didn’t happen with Kim. She made sure we all applied what we learned before we left. It was just what I needed to get my blog going. Dana da Ponte, JoyceandDana.com (http://www.joyceanddana.com)