Pop-Up Workshop: Nichology


5 in stock


The art and science of selling what your audience really wants.

If you obsess about your values-based business and struggle with finding the path to growth, this 5-hour workshop is for you!

Join us if you answer "yes" to any of these questions: 

  1. Have you become unclear how to connect your passion to your profit?
  2. Have you lost confidence in what you sell?
  3. Is your growth plan more "wing it and fling it" than clear strategy?
  4. Are you unclear how to find the language that connects your love of what you do to your care for your customers?

Discovering what your audience really wants creates a clear framework for knowing what to sell, how to package and price, and how to tell your story... without losing your heart & soul.

Guaranteed outcomes of this workshop include:

  • reviewing of your values, claiming your 'why' & reshaping your story to matter to potential audiences
  • 7 roadblocks to find out who your audience is & what they really want
  • 3 strategies you need to really nail your niche
  • my 15-step marketing research formula that embraces the art & science of nichology

Learning everything you can about your potential audience - and connecting that to your passionate offering - is the cornerstone of a long-lasting business you and your customers (current and future) will love.

Light snacks, deep learning and laughter included. 

Tips, tools, and hands on change-making work guaranteed.

Hurry! This many days until early bird sale ends:


Date:    Thursday, November 28

Time:    10 am - 3 pm

Venue:  Co-hosted by Lorraine Phillips, It's Your Advantage
               2nd Floor Boardroom
               23 Sunpark Drive SE, Calgary

See you there! Questions? Email kim@truthandtonic.com