The Simple Social Media Guide for Beginners
(And Pros Who Know They Need a Refresher on the Basics!)


Growing your business potential is an overlooked aspect of long-term business strategy. In fact, it is a totally different prospect than growing your immediate client or customer business.
Potential is everything to do with three things:
The typical business owner focuses on just these:
While immediate goals must be met, and strategies that do so are not wrong, a healthy business has a long view of success and is continually laying a firmer foundation in tandem with the monthly revenue building.
Sound strategies to growing your potential:
Growing a long term business relies on consistent, clear and considerable effort to be known for who you are, what you stand for and what you do!
The take-away here is really not about you, it’s about your current and future customer.
They may not need what you offer for years to come. Or they may hire you once and not come back right away. That’s totally fine. So, how will you help them remember to contact YOU when they are ready? By staying in their lives in a valuable way… sharing yourself and your knowledge with respectful continuity. If you add value to their lives in any non-sales environment, over time they will consider you as “the person they will hire when they have money.”
Even if they don’t, you become “the only person they know” to referring to their friends. Word of mouth is still the best way to achieve your potential. But it’s not passive… go create reasons to make it happen.
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