Category Archive for "traditional marketing"

How to Navigate A Business When There is a Fear of Data Theft?

In the fall out of the initial #deleteFacebook scandal we are all left feeling: what’s next and what do I do? This is not going away. In fact, this week Mark Zuckerberg is testifying in the Supreme Court and notable…

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[Video] Reveal: Key Strategy to Small Business Success

No doubt about it, creating a small business success story is hard work. Anyone who thinks small business success is as simple as starting a website, having an idea and throwing some passion behind it, is someone who is plain wrong….

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Online Marketing Myths Exposed

Catchy title, huh? And that’s lesson number 1. Anyone who can evoke excitement and create a bit of discomfort in how you do your business can catch your attention. They had you at “exposed”. Online marketing myths – it’s about…

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Is Advertising Dead?

I don’t think so. I think the face of it changes. But while million dollar ad space for Superbowl still exists, no matter how much of a social media and relationship building fan I am, I can’t say advertising is dead….

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Freebies & The Art of Old School Marketing

A business pal posted an interesting status today about tolerance for how to access “free stuff” in online marketing… and if it should have opt-ins (giving up your name and email address) for customers to get that free stuff. Before…

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