Category Archive for "solopreneur"

How to grow a business & not lose your mind (Part 3- Passion)

I am thrilled to welcome guest blogger, Fawna Bews, to share insight into releasing passion… for passion is one of the 7 essential resources for part-time or small business entrepreneurs!. Fawna, a dear friend for 25 years, is a mom of 3, a…

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How to grow a business & not lose your mind (Part 2 – Money)

Wow! Does it ever SUCK to not have (enough) money to start a business or keep a business growing, don’t you think? I mean, if you had an actual marketing budget… the kind that is in the bank, not the…

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Brain Candy & The Art of Marketing

My head is swimming with dozens of great soundbites, ideas and new learning after spending a day listening to 6 completely different, yet complementary, speakers/authors at today’s The Art of Productions event in Calgary… The Art of Marketing. The one…

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A funny thing happened on the way to the ‘big idea’

Do ever hit on the big idea? You know the one? The one that makes your heart start to race with excitement, your brain starts to pulse with the possibilities, and you break out in a fevered sweat over HOW…

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Constant Evolution – Art of Branding for Small Business

Okay, I’ve seen it dozens of times. And I’ve lived it myself. Business start. Momentum. Slow down. Stop. Regroup. Regrowth. Reconsider. Change perspective. Change your business. Panic. Pause. Repeat. Small business entrepreneurs, particularly those who are plugging away at a…

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10 Do As I Say, Not As I Do Tips: Nonapology for Being The Marketing Mom

Monday Morning Marketer Yes, in my first anniversary-ish edition of the Marketing Mom Blog, I’m not apologizing for my foibles and faux pas of 2009. For you see, I’m a normal, realistic, approachable authentic woman entrepreneur who happens to STILL…

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Evaluating Marketing Milestones: Do 1000 Twitter followers matter?

> Do any ‘numbers’ matter when it comes to ‘collecting’ contacts for your business purpose? Not really. Not by metrics alone. Whether you have 25,000 or 50 database leads, Facebook fans, surveys completed on a tradeshow booth, Twitter followers, LinkedIn contacts,…

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Go Forth & Be Your Authentic Tuesday Self

It’s Tuesday. And, it is no accident that the Monday Morning Marketer is out a day late. There are many life lessons that relate to marketing, and in this case, the best lesson is to not make excuses when something…

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