Category Archive for "money"
The Psychology of Pricing
Are you offering a buffet bonanza or fancy prix fixe … fixed pricing… experience, or (egads) a fast food experience?
The psychology of pricing is tricky, and it’s based largely in what is FAIR for your customer in balance with what your services and products are worth.
Freebies & The Art of Old School Marketing
A business pal posted an interesting status today about tolerance for how to access “free stuff” in online marketing… and if it should have opt-ins (giving up your name and email address) for customers to get that free stuff. Before…
How to grow a business & not lose your mind (Part 2 – Money)
Wow! Does it ever SUCK to not have (enough) money to start a business or keep a business growing, don’t you think? I mean, if you had an actual marketing budget… the kind that is in the bank, not the…
The 7 Essential Resources for Small Business & Part-Time Entrepreneurs
Snow White had 7 little secrets to help her keep her cottage industry going. Wouldn’t we all like 7 industriously devoted helpers taking care of our business for us? Sadly, we are not living a Disney fairytale when we dust…
