Category Archive for "money"

The Psychology of Pricing

Are you offering a buffet bonanza or fancy prix fixe … fixed pricing… experience, or (egads) a fast food experience?

The psychology of pricing is tricky, and it’s based largely in what is FAIR for your customer in balance with what your services and products are worth.

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Letting Go Is Hard to Do: A Tribute to Ideas… and the Canadian Penny

We all get ideas we can’t let go of. Right? There are ideas that we ran with, got some success out of, repeated and eventually fizzled out. Sometimes the fizzle is lost in us – we don’t love the idea…

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Is Advertising Dead?

I don’t think so. I think the face of it changes. But while million dollar ad space for Superbowl still exists, no matter how much of a social media and relationship building fan I am, I can’t say advertising is dead….

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Freebies & The Art of Old School Marketing

A business pal posted an interesting status today about tolerance for how to access “free stuff” in online marketing… and if it should have opt-ins (giving up your name and email address) for customers to get that free stuff. Before…

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1 week only – big marketing help at a little price!

I am bursting with exciting news this month (Keep up by following me on Facebook!) Here’s a big one (for me)! Like thousands of parents across the planet, possibly like you, I have FINALLY earned extra daylight hours to use however…

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How to grow a business & not lose your mind (Part 2 – Money)

Wow! Does it ever SUCK to not have (enough) money to start a business or keep a business growing, don’t you think? I mean, if you had an actual marketing budget… the kind that is in the bank, not the…

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The 7 Essential Resources for Small Business & Part-Time Entrepreneurs

Snow White had 7 little secrets to help her keep her cottage industry going. Wouldn’t we all like 7 industriously devoted helpers taking care of our business for us? Sadly, we are not living a Disney fairytale when we dust…

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