If you are a fan of Madmen, check the antiquated ideals of advertising at the door before reading this post. Modern marketing methods are SO different from what you see profiled on tv, that your business will FAIL if you don’t understand one critical concept of the Wants vs Needs in the battle for the consumer dollar.
We are in a blog-eat-blog, my-small-business-has-more-fans than your small business mindset these days. And to that I say, who cares! What you do have to care about is loving the fans and customers you already have, first. Learn how to love the ones your with.
I cannot believe what I read this morning about Nutella’s major marketing fail. Like, pick me up off the floor can’t believe it. They shut down World Nutella Day started by a super fan. With super followers. Who all love…
Are you offering a buffet bonanza or fancy prix fixe … fixed pricing… experience, or (egads) a fast food experience?
The psychology of pricing is tricky, and it’s based largely in what is FAIR for your customer in balance with what your services and products are worth.