Category Archive for "marketing"

Wants vs Needs: The Battle For Your Consumer’s Dollar

If you are a fan of Madmen, check the antiquated ideals of advertising at the door before reading this post. Modern marketing methods are SO different from what you see profiled on tv, that your business will FAIL if you don’t understand one critical concept of the Wants vs Needs in the battle for the consumer dollar.

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Customers & Fans: Love The Ones You are With First

We are in a blog-eat-blog, my-small-business-has-more-fans than your small business mindset these days. And to that I say, who cares! What you do have to care about is loving the fans and customers you already have, first. Learn how to love the ones your with.

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Minding Your Business Manners During a Crisis

On June 19th, 2013 (and days that followed) our city, and the outlying communities where many of my friends and families live, were dealt a devastating blow by mother nature in the form of the epic “100 year flood” My…

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Shout it out! You are freakishly fabulous!

Shout it out! You are freakishly fabulous!

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Oh dear, Nutella. Marketing fail! But you saved it, kinda.

I cannot believe what I read this morning about Nutella’s major marketing fail. Like, pick me up off the floor can’t believe it. They shut down World Nutella Day started by a super fan. With super followers. Who all love…

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The Psychology of Pricing

Are you offering a buffet bonanza or fancy prix fixe … fixed pricing… experience, or (egads) a fast food experience?

The psychology of pricing is tricky, and it’s based largely in what is FAIR for your customer in balance with what your services and products are worth.

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Stop Chasing Dreams, Start Creating Success

What if you could be successful, instead of dreaming about it? What if you are successful already, but keep dreaming of the next big thing? Dreams are amazing. They are important. They make us happy. But what makes us happier…

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Your Customers & Clients are Mobile…are YOU?

This is a guest post from Pam Lehr, Go Mobile Media Marketing, sharing what mobile marketing is, some crazy statistics and the benefits of catching up with the “mobile” trend now if you are a small business owner! Pam says:…

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