Category Archive for "inspiration"

Wants vs Needs: The Battle For Your Consumer’s Dollar

If you are a fan of Madmen, check the antiquated ideals of advertising at the door before reading this post. Modern marketing methods are SO different from what you see profiled on tv, that your business will FAIL if you don’t understand one critical concept of the Wants vs Needs in the battle for the consumer dollar.

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Minding Your Business Manners During a Crisis

On June 19th, 2013 (and days that followed) our city, and the outlying communities where many of my friends and families live, were dealt a devastating blow by mother nature in the form of the epic “100 year flood” My…

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Shout it out! You are freakishly fabulous!

Shout it out! You are freakishly fabulous!

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The Loving Choices of Entrepreneurship

Do you ever feel like, as a business owner, your brain never takes a rest? That you are in “always on” mode. That you need superhero abilities to deliver what you know you were created to perform? That’s me. My…

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Sticktoitivity

Balance is a myth for most of us. Life happens when we can’t anticipate interruptions. But business growth can go on. I know it as much as I know that Sticktoitivity is one of the key strengths of an entrepreneur…

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Lessons Learned in Slow & Steady Growth

I was curious how things have changed in my life in the past 3 years. Sometimes re-reading the blogs I wrote “way back then” are interesting. Most often I find that what I said and believed then, still hold true!…

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Cost Benefit Analysis of Small Biz Life Choices

I chose not to go “all in” to my small business four years ago – and some would tell me that’s a poor business decision. I chose not to go “all in” being a full time “stay at home mom/wife”…

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Behind Every Great Woman…

Behind every great woman is herself… of course. But sometimes there is also a partner. In my case, it’s my husband. And while he and I often do not see eye to eye on my passionate pursuits to never get…

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