Category Archive for "evaluating"
Do you spell “audit” o-s-t-r-i-c-h?
So a funny thing happens when you create valuable content – words, words, and more words. You struggle to find the ‘perfect’ language for your audience. It’s never ‘perfect’ of course… but you work really hard to nail it as…
How to grow a business & not lose your mind (Part 2 – Money)
Wow! Does it ever SUCK to not have (enough) money to start a business or keep a business growing, don’t you think? I mean, if you had an actual marketing budget… the kind that is in the bank, not the…
Entrepreneurial See-Saw: Indecision vs. Snap-Decisions for Business Success
Today I’m reflecting on entrepreneurial decision-making and the significant opportunity we have as solopreneurs to have a straight path from “I don’t know” to “yes” or “no”. We have no limitations, roadblocks, hierarchy, political minefields, or unknowns that are affected…
Be bold! Humility is dangerous to your business’ health.
Monday Morning Marketer Being unique is quite easy. Expressing how unique you or your business are is a whole other matter. Why is it so hard? If we think of ourselves, not our businesses for a minute, we know at…
Big ‘How To’ of Evaluating Your Marketing Efforts
As I continue to reflect on the past year, today’s bright blue Calgary skies and excitement about seeing the Olympic Torch come through our abundant city, I thought I’d share some top tips on keeping positive marketing momentum.
Success! The proof is in the concept
“Proof of Concept”. A term usually reserved for products and manufacturing. I like to borrow concepts and make them my own and so I officially am borrowing this idea and recommending it for small business entrepreneurs. I feel like I’m just…
