Category Archive for "compliance"

The One Reason You Need to Use Email Marketing

You know, I hear you. Email marketing feels like an extra bit to your business toolkit that is just easier to ignore, avoid or hide. Why? Perhaps you have fear of spamming your fans. Perhaps you have fear you have…

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Get Over Your (Lazy) Self: Proper Email Marketing Is Essential Now

… not only is it essential to have an email marketing strategy (even a simple one), … it is essential to get it set up right, with an opt-in process and compliance standards that don’t get you in hot water…

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