I’ve been involved in rebranding multimillion dollar companies and low marketing budgeted solopreneurs like yourself. It’s tricky and it’s fun.
I know watching a rebrand is like seeing a BNSO (bright new shiny object). You will want one too! But wait.
Rebranding is risky.
If you tell me your customer leads are in a pile of business cards or in your head or on sticky notes or even in Outlook or Excel, the very first piece of marketing advice I will give you is to “get them into a list” in an email marketing tool.
If the people you have met have indicated they would like more information from you, and you haven’t added them to a formal tool designed to help you communicate for your business, you are missing the opportunity to grow the relationships that secure your long term business growth.
I’ve had several client conversations lately around finding “the line” in business conversations between professional and personal. A question I’m asked frequently is “how personal do I have to be?” The truth is, you exist, therefore everything you do IS personal….
Wow! I love it when things that make sense in theory also prove themselves in actuality. What I love even more is when the effort I put into learning something new proves to be an extremely great use of my…