Category Archive for "business foundations"

Facebook, Mark Zuckerberg Testimony & Welcome to the Tipping Point…

In the ongoing saga of the Cambridge Analytica breach, I’ve been watching the American Senators grill Mark Zuckerberg, CEO and founder of Facebook, for about 7 hours and counting (watching Live now). My observations are this: Zuckerberg has affirmed no…

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How to Navigate A Business When There is a Fear of Data Theft?

In the fall out of the initial #deleteFacebook scandal we are all left feeling: what’s next and what do I do? This is not going away. In fact, this week Mark Zuckerberg is testifying in the Supreme Court and notable…

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So, #deleteFacebook or what?!

A few weeks ago I struck a chord with an email I sent to my subscribers on the trending topic of #DeleteFacebook after it was revealed that data mining company Cambridge Analytica had been deep data mining and delivering said…

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Do you spell “audit” o-s-t-r-i-c-h?

So a funny thing happens when you create valuable content – words, words, and more words. You struggle to find the ‘perfect’ language for your audience. It’s never ‘perfect’ of course… but you work really hard to nail it as…

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Seven Savvy Steps to Finally Act Like a Small Business Marketing Pro (Even When You Aren’t)

Here is a purposeful list of small business marketing actions you should consider taking in 2016 if you actually want to grow that business of yours… in spite of the economic climate. This list will help you navigate the tricky waters of…

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Can You Build A Brand Before You Know What It Is?

It is a common problem business owners have… lack of conviction in their capabilities. It is universal. It is very rare to find someone who is 100% certain all the time in business. That would be like finding a unicorn…

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5 Ways to Get Your Reader to Give a Damn

One of the beautiful benefits of being a person who lives in the social world is that the world is your oyster when it comes to speaking your mind. You have the opportunity to share your stories, your ideas, your…

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A Process: Review. Repeat. Reject. Refresh.

This is an anti-New Year resolution post. I am not typically a rebel, but I absolutely hate being told what to do and when (ask my husband, or my mom, or my sisters). I firmly believe you can only succeed…

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