Category Archive for "branding"

How A Strong Business Rolls When Life Rolls Over You

Never since my last kiddo was out of diapers (nearly 3 years ago) have I parented so much and worked so little as I did in the past 10 days. Yet, in spite of dropping my client load and cancelling…

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Is Advertising Dead?

I don’t think so. I think the face of it changes. But while million dollar ad space for Superbowl still exists, no matter how much of a social media and relationship building fan I am, I can’t say advertising is dead….

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A Sweet Story of Brand to Follow & Learn

Imagine you are a highly refined expert in a craft that has been passed down by generations. You take that craft and you grow an incredibly successful brand that is revered as providing one of “the best” products in the…

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1 week only – big marketing help at a little price!

I am bursting with exciting news this month (Keep up by following me on Facebook!) Here’s a big one (for me)! Like thousands of parents across the planet, possibly like you, I have FINALLY earned extra daylight hours to use however…

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How to grow your business & not lose your mind (Part 5- Knowledge)

Today, I have a response to the age-old comment “I didn’t know what I didn’t know.” After this article, when considering the “get started roots” of your business, that comment will not longer be valid. You WILL know what don’t know. And hey, that’s a…

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Brain Candy & The Art of Marketing

My head is swimming with dozens of great soundbites, ideas and new learning after spending a day listening to 6 completely different, yet complementary, speakers/authors at today’s The Art of Productions event in Calgary… The Art of Marketing. The one…

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Buzzword Bingo! A game of chance…

Okay! Get your daubers ready! It’s time for Buzzword Bingo! The game where if you play your letters right you… Okay, well, this isn’t going to be THAT exciting. But it will be meaningful. So bear with me through my…

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Constant Evolution – Art of Branding for Small Business

Okay, I’ve seen it dozens of times. And I’ve lived it myself. Business start. Momentum. Slow down. Stop. Regroup. Regrowth. Reconsider. Change perspective. Change your business. Panic. Pause. Repeat. Small business entrepreneurs, particularly those who are plugging away at a…

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