Category Archive for "branding"

Use Google AdWords Tools to Get Unstuck

I am rarely at a loss for words (am I ever?). But when it comes to preaching your expertise in business, you might get stuck finding a variety of perfectly selected ideas to write about. In my Blog for Business Workshops, I outline many ways to get unstuck. But, as there have been changes like the Google Keyword Tool changing to Google Adwords, and Google having recently unleashed Hummingbird on us (can a tiny bird with a big name be so bad?), I’m leaping into tech for the untechies.

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Why Does “Brand” Matter So Much?

It takes years to build a brand, there are NO shortcuts to creating a human experience that anchors a brand. Here is why building a brand for your small business matters SO much…

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Can Your Brand Voice be Vulnerable?

I’ve had several client conversations lately around finding “the line” in business conversations between professional and personal. A question I’m asked frequently is “how personal do I have to be?” The truth is, you exist, therefore everything you do IS personal….

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Shout it out! You are freakishly fabulous!

Shout it out! You are freakishly fabulous!

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SEO Is Dead. Pinterest Goes Business. Blogging Is Beautiful. Just Another Week In The Life of Social Marketing…

SEO is dead. Pinterest now does business. And blogging is still beautiful. Learn how blogging becomes the conversation that matters most, even when the social marketing world never stays the same!

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Twitter Debate: What’s In A Name?

Do you use your personal name in social media like Twitter? Because I say you should in nearly all circumstances. There is a bit of a debate about this. Die hard Twitter users, those who’ve been there since the inception,…

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business woman enjoying taking a break

To Be or Not To Be: Personal On Your Business Blog

Yeah yeah. All the rage in blogging is being “authentic”, telling your truth, sharing your voice. These are the buzz words for the decade for sure! And they are also wise advice for every business – for within these over-buzzed…

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Getting Beyond the Brand

If you are a slow-growth, part-time entrepreneur type like me, listen up… it’s time to talk about your brand! The fourth year of my five year plan is ending… really soon! And in the next year, it’s finally time get…

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