Category Archive for "branding"

Seven Savvy Steps to Finally Act Like a Small Business Marketing Pro (Even When You Aren’t)

Here is a purposeful list of small business marketing actions you should consider taking in 2016 if you actually want to grow that business of yours… in spite of the economic climate. This list will help you navigate the tricky waters of…

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Can You Build A Brand Before You Know What It Is?

It is a common problem business owners have… lack of conviction in their capabilities. It is universal. It is very rare to find someone who is 100% certain all the time in business. That would be like finding a unicorn…

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5 Ways to Get Your Reader to Give a Damn

One of the beautiful benefits of being a person who lives in the social world is that the world is your oyster when it comes to speaking your mind. You have the opportunity to share your stories, your ideas, your…

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How To Reach Your Business Potential

    Growing your business potential is an overlooked aspect of long-term business strategy. In fact, it is a totally different prospect than growing your immediate client or customer business.   Potential is everything to do with three things: building…

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19 Reasons You Should Blog (Again)

Finding the reason to do anything is often the biggest motivator for getting it done. Here are 19 reasons you can embrace for blogging right now.

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Rebranding: Leave It For the Professionals

I’ve been involved in rebranding multimillion dollar companies and low marketing budgeted solopreneurs like yourself. It’s tricky and it’s fun.

I know watching a rebrand is like seeing a BNSO (bright new shiny object). You will want one too! But wait.

Rebranding is risky.

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The Value of Taking Centre Stage in Business

I recently participated in a photoshoot for my own company. I was really uncomfortable with putting myself as the centre of attention for a few hours. But aren’t we all a little squeamish with being the focus in our business at times?

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5 Lessons for the First 5 Years as “Mom Entrepreneur”

The infograph in this post was brought to you by the Business Development Bank of Canada (BDC).  The opinions expressed herein are those of the author and are not indicative of the opinions or positions of the BDC. For additional smallbiz…

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