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Crowdfunding for Small Business is So Awesome!

Have you caught up to the latest trend for financing your small, or huge, project? Crowdfunding has been around for, well forever, probably. It’s an obvious solution for small businesses to consider when seeking funds. How to Choose from Over…

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5 Lessons for the First 5 Years as “Mom Entrepreneur”

The infograph in this post was brought to you by the Business Development Bank of Canada (BDC).  The opinions expressed herein are those of the author and are not indicative of the opinions or positions of the BDC. For additional smallbiz…

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Use Google AdWords Tools to Get Unstuck

I am rarely at a loss for words (am I ever?). But when it comes to preaching your expertise in business, you might get stuck finding a variety of perfectly selected ideas to write about. In my Blog for Business Workshops, I outline many ways to get unstuck. But, as there have been changes like the Google Keyword Tool changing to Google Adwords, and Google having recently unleashed Hummingbird on us (can a tiny bird with a big name be so bad?), I’m leaping into tech for the untechies.

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Who Do You Need? Coach or a Consultant?

In my mind, and those who do what I do and those who are certified coaches, it is clear our roles are extremely different. Yet, this definition may not be clear to you. Before you spend a dime (or many hundreds) investing in your business, it is up to you to understand this difference. More importantly, it is up to you to decide what you need in order to choose who you need to hire.

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Why Does “Brand” Matter So Much?

It takes years to build a brand, there are NO shortcuts to creating a human experience that anchors a brand. Here is why building a brand for your small business matters SO much…

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Out of the Pile and Into an Email Marketing List!

If you tell me your customer leads are in a pile of business cards or in your head or on sticky notes or even in Outlook or Excel, the very first piece of marketing advice I will give you is to “get them into a list” in an email marketing tool.

If the people you have met have indicated they would like more information from you, and you haven’t added them to a formal tool designed to help you communicate for your business, you are missing the opportunity to grow the relationships that secure your long term business growth.

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Can Your Brand Voice be Vulnerable?

I’ve had several client conversations lately around finding “the line” in business conversations between professional and personal. A question I’m asked frequently is “how personal do I have to be?” The truth is, you exist, therefore everything you do IS personal….

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The Judgement Stops Here. It Stops With You.

I wrote a rant on my Facebook wall today. I don’t normally rant. I’m more of a get-pissed-off and stew on it for awhile or find a solution and get over it eventually kind of person. But today I shall rant knowing that influencing at least one person to do better (I suspect that person is me) will be worth the extra energy in my words today. I’m ranting about judgement.

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