Author Archive
Seven Savvy Steps to Finally Act Like a Small Business Marketing Pro (Even When You Aren’t)
Here is a purposeful list of small business marketing actions you should consider taking in 2016 if you actually want to grow that business of yours… in spite of the economic climate. This list will help you navigate the tricky waters of…
Can You Build A Brand Before You Know What It Is?
It is a common problem business owners have… lack of conviction in their capabilities. It is universal. It is very rare to find someone who is 100% certain all the time in business. That would be like finding a unicorn…
Storytelling and Statistics: My Facebook Insights Insight
I have a confession to make. I don’t really mess around with marketing statistics all that often. I really prefer building my business based on the conversations I have had with clients, feedback I get on social media and my…
5 Ways to Get Your Reader to Give a Damn
One of the beautiful benefits of being a person who lives in the social world is that the world is your oyster when it comes to speaking your mind. You have the opportunity to share your stories, your ideas, your…
The One Reason You Need to Use Email Marketing
You know, I hear you. Email marketing feels like an extra bit to your business toolkit that is just easier to ignore, avoid or hide. Why? Perhaps you have fear of spamming your fans. Perhaps you have fear you have…
Stupidly Loyal (& The Art of Quitting Well)
Stupidly loyal. These are two words I have assigned to myself my whole life. I am a deeply loyal person and value this quality in others. However, at times I believe loyalty interferes with happiness. And this leads to being…
A Process: Review. Repeat. Reject. Refresh.
This is an anti-New Year resolution post. I am not typically a rebel, but I absolutely hate being told what to do and when (ask my husband, or my mom, or my sisters). I firmly believe you can only succeed…
The Two Things I Do When Most Stressed
It has been one helluva back to school year so far. But to amp up the typical September storm, there has been some highly unusual activity testing me. I am learning how to cope and navigate every time the barometer…
