Category Archive for "online marketing"

Living rent free on Facebook? It's okay to build your business investing in new fans.

Dear Business Owner: Facebook Spoiled You

You are a squatter. If you are not paying to be seen on Facebook, good for you, but you are living rent free. This means less control over who sees what you post and share. It means you have to…

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How To Deal With Facebook Frustration for Free

There is nothing more annoying in your social media universe than the constant changes by Facebook, right? Facebook has grown into the platform we love, but hate. Guaranteed, when the latest change rolls out, my feed fills with angry frustration. But to roll with the randomness of Facebook, you simply have to get this perspective…

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Out of the Pile and Into an Email Marketing List!

If you tell me your customer leads are in a pile of business cards or in your head or on sticky notes or even in Outlook or Excel, the very first piece of marketing advice I will give you is to “get them into a list” in an email marketing tool.

If the people you have met have indicated they would like more information from you, and you haven’t added them to a formal tool designed to help you communicate for your business, you are missing the opportunity to grow the relationships that secure your long term business growth.

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SEO Is Dead. Pinterest Goes Business. Blogging Is Beautiful. Just Another Week In The Life of Social Marketing…

SEO is dead. Pinterest now does business. And blogging is still beautiful. Learn how blogging becomes the conversation that matters most, even when the social marketing world never stays the same!

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How To Stay On The Business Rollercoaster

Sometimes… it feels like you’ve been on a rollercoaster one too many loop the loops, right?Sometimes… you feel like you are just “done” and you have to get off. Sometimes… when you feel a little green, a little uncomfortable, a…

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[Video] Reveal: Key Strategy to Small Business Success

No doubt about it, creating a small business success story is hard work. Anyone who thinks small business success is as simple as starting a website, having an idea and throwing some passion behind it, is someone who is plain wrong….

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Online Marketing Myths Exposed

Catchy title, huh? And that’s lesson number 1. Anyone who can evoke excitement and create a bit of discomfort in how you do your business can catch your attention. They had you at “exposed”. Online marketing myths – it’s about…

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Is Advertising Dead?

I don’t think so. I think the face of it changes. But while million dollar ad space for Superbowl still exists, no matter how much of a social media and relationship building fan I am, I can’t say advertising is dead….

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