For the past few years I’ve been wrestling with the ideas connected with the constant yearning we all have to be “better” than we already are. Better. Thinner. Smarter. Happier. Healthier. Wealthier. Cleaner. Faster. Savvier. Sexier. Better. Than. Who? This…
For the love of your business, ignore messages and Facebook “Suggested Posts” that feel like late night “As Seen On TV” (too good to be true) commercials.
My industry receives stuff like this, a Facebook Suggested Post that was on my wall:
“If you’re wanting to (1) get more high paying clients, (2) who pay you 10x what you’re charging right now, (3) WITHOUT having to “sell” anyone, (4) and WITHOUT ever having to do any 1-on-1 work ever again.”
This particular message has me STEAMING mad. Let me tell you why.
On Monday, I posted I was going to hit the ground running hard, one day back from vacation and I was going to be on fire. What really happened though, is my business productivity slowly took a nose dive throughout the week. And I’m SO okay with that. Here’s why I am so cool with myself for doing this, and when it’s okay for you to do the same.
When It’s Okay to Drop the Business Productivity Ball:
-When you need to sleep or rest
-When you feel a cold coming on
-When you feel a major shift coming on
-When you have big business growth opportunities to attend to
-When you choose self care over client care for once
-When you are doing something you truly LOVE so you can truly experience its impact on you
-When the kids have to come first
IF you do not pause the uber-productivity for the reasons above, you will:
If you are a fan of Madmen, check the antiquated ideals of advertising at the door before reading this post. Modern marketing methods are SO different from what you see profiled on tv, that your business will FAIL if you don’t understand one critical concept of the Wants vs Needs in the battle for the consumer dollar.